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If a company tries to change its corporate DNA to achieve business goals with unyielding integrity, you would expect senior executives' visible commitment to the integrity of the company. You may see something unique on their company website for its compliance initiatives with full support from executives. I have created a hypothetical company's website to describe the kind of support I have been providing to my clients to the extent allowed under the confidential obligation.
Also see my blog "How to change your corporate DNA."